RESEARCH: PRESENTATION on MUSIC VIDEO CODES & CONVENTIONS

CLASS and PREP: Make a Slideshare or Prezi to present these facts.

·      Prepare it as a Word document first.

·      Each group of words below needs visuals (screenshot or video link).

·      Each group of words should be in its own Slide or Prezi frame.

·      Add a personal comment (I plan to use this technique…)

MUSIC VIDEOS

Key Codes & Conventions

(Andrew Goodwin 1992 Dancing in the Distraction Factory)

My sources for music videos:

MTV

Directors Label

Music videos are products designed to sell albums

Performance based [insert your example]

Narrative based [insert your example]

Concept based [insert your example Red Hot Chili Peppers Can’t Stop]

Music videos demonstrate genre characteristics:

Dance routines in girl/boy bands like [insert your example, Geri Halliwell It’s Raining Men]

Stage performance, extravagant light shows, outlandish behaviour in metal video like [insert your example]

Lyrics and visuals are related:

illustrative [insert your example]

amplifying [insert your example Christine Aguilera Beautiful]

contradicting [insert your example]

Music and visuals are related:

Cutting to the beat [insert your example]

Chorus & repetition [insert your example]

Vocals with close-ups of singer [insert your example]

Instrumental with close-ups of performance [insert your example]

The record label needs to sell the artist close-ups of the artist [insert your example]

The artist may have a distinctive visual style [insert your example]

Labels use artwork & video imagery to connect video to album [insert your example]

Goodwin identifies ‘notions of looking’

Screens within screens, cameras, telescopes [insert your example]

Voyeuristic treatment of the female body [insert your example]

Camerawork, costume, dance, framing imply sexualized display [insert your example Rihanna, Beyonce]

Intertextual references

To films [insert your example Ashanti and Ja Rule use borrowed power from the film Grease]

To TV programmes [insert your example]

To other music videos [insert your example]

To other genres [insert your example Bjork Human Behaviour]